My Professional Experience
there’s a difference only you can make
The positions and organizations showcased below are a window into my world: creative, varied, and engaging. They capture my professional development as well as some very special experiences. Please browse my work and get in touch if you want to see more.
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My Current Position
Check out the position I'm currently working!
Creating content,
Collecting analytics,
Covering community events!
Associate Social Media Manager, Magic: The Gathering
at Wizards of the Coast
Began as: Wizards of the Coast
Digital Media Intern
Social Media & Influencer Dept
MagicCon Vegas 2023
Some Posts I Made for MTG:
Watch full posts and more:
CalRep & CSULB Theatre
I am pursuing my MBA / MFA to hone my production management, marketing, administrative, human resources, client relations, documentation, research, and quantitative & qualitative data analytical skills. Time management is key when you need to schedule work hours, consultations, and team meetings around a full class schedule, and I have maintained a 3.79 GPA throughout my first year, with completely remote work and classes. As a member of the CSULB Theatre Management team, I am not just a student, I am also an employee in charge of running the department and overseeing all the business administration responsibilities as it pertains to our performances and production calendar. I currently manage the CalRep production company content programs and marketing campaigns across all platforms, as well as oversee both internal and external communications. I co-manage and edit our website, participate in strategic planning and market research, and manage the production and education budget. I am also currently participating in a summer research project where we are collecting and extracting 990 data in order to identify and track EIN variables and find trends among the Los Angeles theatre industry over the last fifteen years. I have gotten very comfortable with MS Office Suite, especially Excel as it pertains to data organization, interpretation, and visualization design. We really dove into balance sheet literacy skills, account reconciliation creation, accounting research, data visualization, and analytical skills over the summer.
Unlock Creative
My current fellowship at Unlock Creative, a business development company for arts management, has been an incredible experience; I’ve learned how to conduct strategy meetings and host informative presentations based on my own research and communicate new concepts to my superiors. I manage the calendar for executives and clients, including scheduling and confirming meetings both internally and externally. I develop and design comprehensive branding guides and business plans for client organizations and present extensive concepts about the importance of design, brand equity, and continuity. I assist clients in external market assessment and opportunity analysis, both in the for-profit and nonprofit sectors. For Unlock internally, I have developed a comprehensive multi-platform social media and PR strategy from scratch, utilizing a media strategy calendar that I built in Google Sheets, including the development of copy, tags, and media for posts across Instagram, Facebook, Twitter, a MailChimp newsletter, and LinkedIn, with posts planned at least three months in advanced. During our remote meetings, I maintain multiple logs of meeting minutes and agendas and disseminate this information with the appropriate internal departments. With our diverse clientele and numerous projects, I work to maintain a thorough familiarity with all projects occurring within the company. I have had wonderful opportunities for creating/executing successful multi-platform digital marketing/media campaigns. I have developed strong proficiencies in Microsoft Word, Excel, and PowerPoint. I write marketing and promotional copy for print, web, social media, and video. Most importantly, I’ve learned how to listen and learn in a dynamic team environment, and make myself useful even when nothing has yet been assigned to me. Unlock Creative consults nationally, so my work is remote, and therefore, I had to learn to work independently and proactively to solve problems with limited communication.
Theatre Marketing Internships
I recently served in two concurrent internships, as a Marketing Intern at the renowned La Jolla Playhouse, and at the underground San Diego Repertory Theatre. I looked for opportunities at both of these theatres not only to collect experience but also to conduct research for my Honors Thesis in Theatre Marketing & Management Theory, for which I was the sole recipient awarded Highest Department Honors for the Theatre & Dance Department Class of 2020 at UCSD. At both theatres, I worked directly with their marketing teams to learn about and execute strategy in both internal and external initiatives. For LJP, I was charged with reading the scripts for the upcoming production season and conduct research to produce marketing copy, potential graphic inspiration, and cultural relevance. For the Rep, I wrote press releases for upcoming shows, conducted research to collect contacts and resources for community outreach and collaboration, and even put together a presentation on the importance of social media marketing as it pertains to new audiences. For both theatres, I wrote emails to collaborators and investors, wrote newsletters about the upcoming shows, attended and managed production photoshoots in rehearsals or at opening night parties, and performed any other administrative or housekeeping tasks asked of me by the team. Unfortunately, due to the Coronavirus Pandemic lockdown, these positions were cut short.
Build with BMC
At another recent professional Marketing internship at Build with BMC, I learned how to conduct strategy meetings and host informative presentations based on my own research and communicate new concepts to my experienced superiors. BMC was focused primarily on B2B marketing strategy, but B2C was still very important, and I gained experience working with both. I had to assist in the development of management initiative changes during organizational restructuring efforts to meet new business needs. I looked at proofs for their website redesign and checked for inconsistencies, spell checks,, and proper branding protocol, and I even learned about some web design from their project. I took direction from multiple stakeholders, balance numerous projects simultaneously, prioritize deadlines and effectively work in a fast-paced environment. I had to study their branding guide and learn extensive concepts about the importance of design and continuity. I learned how to conduct and record vast research projects on subjects like social media, comparing and contrasting marketing agencies, and analyzing data from numerous sources, research markets outside of the average company demographics, and build presentations to give orally at all-team meetings. I specifically put together a research-based presentation on the importance of social media marketing as it pertains to global and local audiences within the company's target demographics, which included analysis of critical social marketing metrics, comparing and contrasting the BMC company platforms with the success of their key competitors. I was given the tremendous opportunity of continuing in a higher professional capacity as a remote contractor while I was in school full time.